Harringay, Haringey - So Good they Spelt it Twice!
The power of place branding
Reading an interesting article, with examples from the UK and the US, about how place branding by communities can have a positive impact including: attracting and retaining talent; shifting negative perceptions; supporting economic recovery; stimulating demand, and strengthening civic pride.
Read the article yourself here.
Tags for Forum Posts: harringay name, place branding
Replies to This Discussion
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Permalink Reply by Richard Hulbert on
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Well Alan the estate agent that sold the house next door described our area as SoTo! It worked, in that the house was sold for a ridiculous amount!
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Permalink Reply by Alan Stanton on
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Richard, did you ask the buyer(s) whether that was the factor which made the difference?
And if it was?
"Later varieties were given even more superb and high-flown names, derived from Alexander the Great or Scipio, or even "Admiral of Admirals" and "General of Generals". However, naming could be haphazard and varieties highly variable in quality." (Source)
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"Ah!" said the estate agent, "I can see you don't know what these houses are".
"What do you mean?" said Jack.
"Well," replied the estate agent, dropping his voice and looking around nervously, "if you own one and say the magic words, then overnight its price will grow right up into the sky."
So Jack handed over his deposit, an IOU for his earnings for the next forty years, Daisy the cow, his dog and cat, his first born child, his mother and an arm and a leg. And with trembling fingers took the Land Registry Certificate.
As the Estate Agent prepared to leave, he wound down the window of his Ferrari and said: "You'll need the magic words, Jack".
"I already know that!", said Jack with a grin. "It's SOTO".
The Estate Agent smiled and said: "That was yesterday's magic word. Today's words are ..." He glanced round furtively, leaned closer to Jack and whispered: "Ponzi, Madoff, Open Sesame".
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Permalink Reply by Liz on
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It has been suggested but geographically we mainly cover Harringay and other forums cover their bits of the borough so not needed. Which doesn't mean we don't cover other bits but people's main focus tends to be on immediate neighbourhood.
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Permalink Reply by Hugh on
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Have you tried putting haringeyonline.com into your browser? But Harringayonline was set up to focus on Harringay. Our local lives reach beyond the hood however, so other areas aren't excluded, but it will always have a Harringay focus and will remain as Harringay Online.
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Permalink Reply by Karen Alexander on
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HARRINGAY, HARRINGAY HARRINGAY - is it a brand or not? All I know is that it is awesome, fantastic and a great place to live - it is my home.
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Yes, of course, FPR. It IS a website for Harringay. Why would we write Haringey?
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Permalink Reply by Bethany Burrow Atherton on
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For me, one of the biggest draws of HoL is that it is about things that are very, very local to me where I live, in Harringay. I have no problem with people posting things about other parts of Haringey (or even the neighbouring bits of Islington and Hackney), as I also like to know what's going on nearby and I don't think the site should be exclusive. However, if the focus changed so that I received from HoL the same level of detail and volume of posts about each other area in Haringey as I currently see about Harringay, I would be much less likely to visit the site, as the content I am interested in would be so heavily diluted. For me, nothing has changed since the last time this very discussion was hashed out - if others want sites for different parts of the borough, then there's no reason they can't go off and create them.
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It only goes to eight levels.
Where would you stop though? Say you get your borough-wide forum - when would that stop being enough and you'd think a London-wide forum is needed, then a regional one and then a national one?
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There are neighbourhood forums for Tottenham, Bounds Green, Stroud Green, Noel Park and Crouch End. Generally there's some overlap with neighbouring areas and borough-wide issues get an airing.
Why would we need to duplicate their work with a Haringey version? What would we offer that couldn't be read and discussed on those sites?
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Permalink Reply by GillianM on
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This argument was conducted fairly recently. The overwhelming consensus was that it should be a site for Harringay not Haringey. It's a small enough area to feel local, to know regular posters, to spot your real life friends online. To be about things you see and experience every day. Why do you need to widen the audience? I don't care that much about pavements in Muswell Hill, or railings in Bounds Green, and I don't share a sense of being neighbours with people from there as I do from Harringay.
As Liz said there are lots of other forums around or you could set up on your own. HoL does not have a remit to provide a "decentralised borough wide media forum" for the residents of Haringey.
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