New brand identity strategy for Haringey
"I am in"
Discuss.
CDC
Haringey Councillor
Liberal Democrat Party
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update to mark the 'soft launch' (click to enlarge):—
The £20,000 film, The Haringey Story
Tags for Forum Posts: I am in, Local Government, brand strategy, folly, identity, nonsense, vanity, waste of money
I CAME across an article in the Financial Times yesterday and reflected on the emptiness of corporate messaging. It's by the FT's marvellous Lucy Kellaway who has for years written about management and the poor use of English.
Is council PR-speak similar to company PR-speak? Is Haringey Council's corporate message ("Are you IN?" etc.) as bad as the recent pep talk from global accounting firm Deloitte?
Deloitte chief’s new year memo is a classic in demotivation (FT– requires a subscription – or a correct answer to a simple question!)
Ms Kellaway is blunt about Deloitte's Dear Leader's mindless message, including, "Anyone in possession of even a normal IQ would wonder why they were working there"
I'm now waiting for the Council to announce a Haringey Journey Declaration.
Enjoy!
anything that stops people buying plastic bottles is worth a try. These are probably for sale anyway.
I don't Michael, though I understand that you, as a red-logo-fan would want one. They're a quality article, possibly aluminium.
They may be a promotional give-away, perhaps to potential property developers. I was a bit surprised, when I asked in the Full Council meeting, that the Cabinet Member for Economic Development, Social Inclusion and Sustainability, could not explain its provenance.
You'll probably find dozens littering the gutters of Cannes
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