New brand identity strategy for Haringey
"I am in"
Discuss.
CDC
Haringey Councillor
Liberal Democrat Party
---
update to mark the 'soft launch' (click to enlarge):—
The £20,000 film, The Haringey Story
Tags for Forum Posts: I am in, Local Government, brand strategy, folly, identity, nonsense, vanity, waste of money
Shem, do you a favourite value amongst the four new ones that the Council Haringey has just launched?
My favourite is a subsidiary of the third one: Accountable,
We spend taxpayer money as carefully as we would our own.
Sorry, but I don't think so!
Thanks, Norah. But there's no point in replying to people who see online discussion as an opportunity for amusing themselves by insulting other people. DFTT
SINCE the 'soft launch' last Monday, staff are beginning to be seen wearing the Council's new brightly branded red lanyard. When seen close-up, it's printed with selected words of exhortation. They are:
The four words are repeated (like a chorus) around the lanyard.
In my original post (see topmost with link to the "new brand identity strategy for Haringey"), the related part is
6 The relationship with values
…
6.2 The council is launching four new values, as set out below:
Human: We make it easy to deal with us. We ask our customers what they think and listen to what they say. We are aware if our impact on others. We build trusting relationships. We are honest and supportive.
Ambitious: We push boundaries. We compare our performance with the best. We continually improve. We are curious and innovative. We look for different ways to do things. We are brave. We embrace change.
Accountable: We take responsibility. We deal with things without being told. We keep our promises. We give credit where credit is due. We spend taxpayer money as carefully as we would our own. We solve problems. We all do our fair share.
Professional: We are Haringey’s ambassadors. We resolve matters first time. We serve others as we wish to be served. We have the right skills. We take pride in what we do. We care about reputation. We are business focused.
Thanks, Clive, I haven't yet seen the new red lanyard. But I'd welcome the idea of councillors having to wear some emblem telling us which ones are human and which Progress Party holograms.
For staff, there's something very dubious about this so-called motivational stuff. Haringey (the council not the place) started doing it a while ago with framed posters in the toilets.
It seems a recent fashion. Anyone know when and why it took hold? I suppose it's seen as a cheap substitute for redesigning systems to improve services. And it places responsibility on individual staff and deflects attention away from incompetence in senior management and "leading" councillors.
It goes with other drivel like Mission Statements and straplines; more straplines; and even more straplines.
Many thanks Alan for the links to the Strapline-O-matic. If knowledge of its existence became widespread, it could de-skill and undercut some branding professionals.
Just as a lawyer of integrity might advise a client not to pursue a weak case, a public relations company might advise a Council not to embark on a re-branding strategy at the present time, due to the likely poor public relations, reaction and perception. But then, as another contributor has remarked, branding is lucrative.
There's no truth in the suggestion that the launching [of] four new values, is a response to the cabinet belief that Council Officers are lazy, lawless, amateur aliens.
© 2024 Created by Hugh. Powered by
© Copyright Harringay Online Created by Hugh