New brand identity strategy for Haringey
"I am in"
Discuss.
CDC
Haringey Councillor
Liberal Democrat Party
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update to mark the 'soft launch' (click to enlarge):—
The £20,000 film, The Haringey Story
Tags for Forum Posts: I am in, Local Government, brand strategy, folly, identity, nonsense, vanity, waste of money
Thanks for the link to the H&H Broadway page, Clive.
And also for introducing me to the phrase "Potemkin village" - a fake portable settlement supposedly built to impress the Russian empress.
Best of all was Cllr Joe Goldberg's masterpiece of vacuity in his "Opinion" column. 365 words; 52 lines. A polished line for each week. One precious word to be savoured each day of the year.
It even includes half a quote from Marcus Garvey. And a phrase ripped completely out of context from an address by Franklin Delano Roosevelt. But I don't want to spoil anyone's pleasure in reading this for themselves.
I take it Shem, Ham & High are descended from Shem, Ham & Japheth of the antediluvian Law era ? If their da, Noah, had proposed a slick re-branding exercise, that Flood would never have happened. "The Ark is an Attitude," saith the last of the Patriarchs.
Extensive history of the many trials and travails of the various composite areas of central and east Haringey (i.e Tottenham) have undergone over the centuries at British-History.ac.uk
No one is saying go back to old nostalgic past, but missed opportunities in a time of real scarcity is not understandable.
Here attached are three boroughs' coats of arms for reference....
Voila.
I am out again.
BELOW is a statement from the Leader of the Opposition
about the Council's recent rebranding exercise
and circulated seven days ago:
MY response to these minutes is that the Council is a tax-funded service, not a brand. We are not IBM or Kelloggs trying to market our wares, we are a service.
The Council provides essential services like rubbish collection, road maintenance, and over-seeing of a sufficiency of school places. It also provides, by common consent, social services for the young and the old, and most people are happy that a proportion of their Council Taxes are spent on these social caring issues.
The Council needs to look dignified, professional and competent, and looks ridiculous if it is reduced to pandering its wares. It implies no confidence in their offer to their residents. The logo is puerile, unprofessional and likely to make Haringey a laughing-stock. Quite apart from the use of Labour red and the fact that 'Council' no longer features - as if they are ashamed of being the Council. My thought is that it has been conceived as a sales-pitch for developers, but dismally fails, both on that count, and as a visual identity that can reassure residents that their concerns will be competently addressed.
I wonder, Shem, do you always respond by insulting other people? Sometimes a supercilious pose may be a bit amusing - like Brian Sewell perhaps. But then he had style and wit. But why not occasionally try engaging with other people's arguments as well?
I frequently disagree with Clive Carter. But sometimes what he says is thought provoking - and can be accurate and helpful.
Gail Engert's comment makes some fair points. Though it lacks a clear statement that spending a shrinking budget on a new logo is not a priority at a time when this Council is cutting vital front-line services.
I was reading a contribution by - I assume - the real Shem Law on this website. Thoughtful, interesting, constructive and well informed.
Don't you feel any shame in using his name for pointless snobbish trolling on a local community website for your "amusement"? At least spare him the embarrassment and pick another name.
Shem, do you a favourite value amongst the four new ones that the Council Haringey has just launched?
My favourite is a subsidiary of the third one: Accountable,
We spend taxpayer money as carefully as we would our own.
Sorry, but I don't think so!
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