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Harringay, Haringey - So Good they Spelt it Twice!

So wanna know how much Haringey makes from its banner/lampost advertising?

Following the earlier discussion, I got an amazingly quick response to my Freedom of information request with two pieces of info:

Total annual income for 2007-08 for Haringey Borough as a whole & also for Harringay & St Ann's wards combined.

Would you like to know the figures?

First you have to guess..........

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The proliferation of this visual pollution is the most widespread sign of the failure of Haringey to raise money efficiently and spend it wisely.

The outfit that is collecting the money on behalf of the council in this respect are Bay Media the "Lampost Banner Specialists" (!).

Try to ignore the cuddly gorilla ads intro - one suspects that London Zoo is a relatively small customer for their officially-approved graffiti.
Misplaced ire, Clive
Bay Media, or whoever else for that matter, seem to be a reasonable and legit. business ( they seem to take recycling seriously, for example)
That they end up graffiti-ing (?) Green Lanes is the fault of whoever licenses so much advertising.
I agree, but I don't blame Bay Media - they are merely acting as agents for what seems to be a growing - and wholly regrettable - business.

This selling of our public space is not confined to Haringey Council - I believe at least one neighbouring council (of a different political stripe) is flogging their lampposts in just the same way and this appears to be part of an ugly trend.


Read 'Velib: the Paris bike hire solution.'

This scheme covers all central Paris and involves loads of advertising space being given over to one company in return for the money going into Paris's bike hire scheme called Velib.

The bikes are available at bike parks everywhere for a reasonable rate and are very popular. It all looks very smart. I've seen them myself. The way it has been funded is however controversial for some.
JCDecaux seemed to have a similar arrangement with the Cyclocity scheme in Brussels.
And there's no reason why London (via GLA) shouldn't organise a similar scheme.

The money has got to come from somewhere and if it's going to be properly invested in and run and at a subsidised rate to customers (to increase uptake of these bikes) then lots of money is needed. JCDecaux have stepped up to the mark in return for a deal on street advertising space city wide.

Some French don't particularly like the deal that's been made but, 1000s more have voted with their heart & lungs and taken to using these bikes (like a swarm of contented honey bees).
What's so special about this Paris scheme?... They only copied the DB call-a-bike scheme that's been in operation for 10 years.. and we've spoken about it here on HOL before.
In fact, these days there are also many private bike hire schemes in operation here Berlin, from hotels to restuarants.. you can hire bikes all over the place..
Call-a-Bike has the advantage that you can collect or leave your bike on any street corner in the city and don't have to return it to a particular point.

A scheme like that just won't work in London... You couldn't trust the general public to operate the scheme properly and anyway, I would expect 50 -75% of all bikes would disappear within a month of starting...
The difference is your example relies on people knowing that it exists and registering online before hand. The Paris scheme is so huge that you come across the bike parks everywhere. You pick up the bike and go. Each system is operating in a different way but they all aim to get more people on bikes.

Pity you don't trust your fellow country folk Stephen to use a similar scheme in the UK.
Matt, the reason you have to register is that you have to Pay for the use of the bikes.. Call a bike needs your card details for payment as well as for security.. they know where to send the bill to, if the bike disappears.. that's quite logical.. The Berlin bikes are 'also' all over the place .. and BTW, I certainly wouldn't invest my money into a London scheme, because I guarantee it wouldn't work. Would you?
Story from the Haringey Independent picking up on this
here
And in the Ham & High Broadway, here.

No matter how wonderful the scheme to which monies raised might (to use modern council-speak) be hypothecated, it cannot justify the mid-air litter. Nothing justifies it. The sums raised are piddling in relation to the overall council budget. The sums are certainly small in relation to the reported uncollected council tax. And the likelihood is that the piddling sums raised will simply disappear into the council's consolidated fund ...
The poll on the front page has 101 votes so far (Sunday 28th Sept). And 88 people of those are against this McD advert.

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