Strava are using the combined data-set from cyclists using their app to build a map of which routes are most commonly used.
http://labs.strava.com/heatmap/#14/-0.11691/51.57590/blue/bike
It would be nice if investment in cycling infrastructure could be targeted towards the most popular routes!
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Strava claim that in urban areas nearly one half of users are commuters, but I agree that the data will be skewed.
Oh I know it's used by plenty of commuters, it's just they tend to be the ones who see their commute as some sort of time trial or race training, whereas I see mine as an opportunity to enjoy the city and interact pleasantly with others.
I'd never heard of Strava before this, but from a brief glance some of their busy routes do match the London Cycle Network routes, e.g. route 7 passing Arsenal tube & across the inner ring road just west of Angel.
See http://www.cyclestreets.net/
But I would agree that this app is unlikely to produce very representative data....
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