A Tottenham boy blogs about the importance of a place's name

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Permalink Reply by Hugh on August 7, 2010 at 10:48

Agreed, Mr G, but dog grooming shops are expensive.

Victorian property developers and their successors knew what they were doing when they applied the Hampstead name to huge parts of N London - Hampstead Village, Hampstead, Hampstead Garden Suburb, West Hampstead, South Hampstead......have I missed any.

Place names do matter to all sorts of people for all sorts of reasons. Branding rules apply. Just as you can't make a great brand out of a good name, you'll never have a winning brand with a crap, inconsistently or badly managed name.

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Permalink Reply by Hugh on August 7, 2010 at 11:17

Interesting example Mr G, but I think this is a case of the exception proving the rule. Great brands get to be great brands through great marketing and a product that doesn't stink. Mess with the name and your carefully cultivated brand equity goes out the window as surely as potato blight would do for your latest crop.

(Great so now we have dog, dog grooming, cider and potatoes invoked in a discussion about Harringay. What a voyage of discovery!)

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