According to
Anholt-GfK Roper,
"The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations."
So they've
developed a survey which they claim is the only analytical ranking of the world's nation brands.
The survey measures the power and quality of fifty countries' 'brand image' by combining the following six dimensions:
- Exports – Determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country-of-origin.
- Governance – Measures public opinion regarding the level of national government competency and fairness and describes individuals' beliefs about each country's government, as well as its perceived commitment to global issues such as democracy, justice, poverty and the environment.
- Culture and Heritage – Reveals global perceptions of each nation's heritage and appreciation for its contemporary culture, including film, music, art, sport and literature.
- People – Measures the population's reputation for competence, education, openness and friendliness and other qualities, as well as perceived levels of potential hostility and discrimination.
- Tourism – Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions.
- Investment and Immigration – Determines the power to attract people to live, work or study in each country and reveals how people perceive a country's economic and social situation.
Tags (All lower case. Use " " for multiple word tags):
-
▶ Reply to This