Harringay, Haringey - So Good they Spelt it Twice!
UK Number 4 in Most Admired Nations
According to Anholt-GfK Roper, "The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations."
So they've developed a survey which they claim is the only analytical ranking of the world's nation brands.
The survey measures the power and quality of fifty countries' 'brand image' by combining the following six dimensions:
So they've developed a survey which they claim is the only analytical ranking of the world's nation brands.
The survey measures the power and quality of fifty countries' 'brand image' by combining the following six dimensions:
- Exports – Determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country-of-origin.
- Governance – Measures public opinion regarding the level of national government competency and fairness and describes individuals' beliefs about each country's government, as well as its perceived commitment to global issues such as democracy, justice, poverty and the environment.
- Culture and Heritage – Reveals global perceptions of each nation's heritage and appreciation for its contemporary culture, including film, music, art, sport and literature.
- People – Measures the population's reputation for competence, education, openness and friendliness and other qualities, as well as perceived levels of potential hostility and discrimination.
- Tourism – Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions.
- Investment and Immigration – Determines the power to attract people to live, work or study in each country and reveals how people perceive a country's economic and social situation.
Replies to This Discussion
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Permalink Reply by matt on
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That's nice.
P.S. Can't see the Murdoch newspapers running with this one though. Too positive.
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Permalink Reply by Old-Age-Emporium(OAE) on
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From 7th to 1st in twelve months. So that's why Barack got the Nobel
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Permalink Reply by StephenBln on
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Why did Germany go from number 1 to 3? -
Maybe because it's the world's largest exporter - exports have been severely hit by the world's finanicial crisis over the last year.. see first dimension above..
And instead of the USA being at no.1, I imagine it really should be Barack Obama! Strange how US Americans don't seem to be aware of what an asset he is to their country..
Exports from Germany are beginning to pick up again, but it'll be a long haul to get back to 2007 levels..
Let's wait and see what the 2010 listing looks like, to see if there's a trend..
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