I'm not sure if this is related to the piece I published in February about Sainsbury's seeking planning permission so it could extend the store's delivery and click-and-collect capabiitieis.
The retail press has this week announced that Sainsbury’s is rolling out its Chop Chop e-bike delivery service across 20 cities in the UK. This will enable groceries to be delivered within an hour via bike.
Chop Chop is being launched in Harringay next week. Brighton and Bristol were launched today. Next week Manchester, Reading, Richmond, Morden and Charlton will join Harringay.
The retailer expects this will increase its online delivery capacity by a further 400%.
Using the Chop Chop app, customers can order a maximum of 20 items from a tailored range of around 3,000 essential grocery and household items.
Within London, Sainsbury’s has more than doubled the amount of orders it can fulfil, as regular delivery slots are usually fully booked by 10am.
Get the chop-chop app here.
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This sounds a good idea - better than the delivery vans. When we recently had flour delivered to our street from a Dlaston bakery they came up on a bike with a trailer full of orders.
Sainsburys sent me an email inviting me to download the app.
How much is it going to cost?
A fleet of electric bikes with trailers, yes. Loads of vans, no...
That does feel a bit punchy considering uber eats and Deliveroo delivers for £1.99,
That's the same as the Waitrose equivalent (Waitrose Rapid).
That name's a bit 'problematic', as the kids would say.
Though obviously not the group of advertising kids who came up with it and got it signed off.
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