What about a petition to restore the good name of The Mortimer Arms ? I'm sure this was the name when I lived on Umfreville in mid-late'70s. Besides at least three viceroys or lieutenants-general of the Mortimer family were killed in Ireland around the 15th century, so I'd like to drink the odd pint to their memory. After five or six centuries we don't hold no grudges.
Just another of my lead balloons, I guess. On the other hand didn't a Mrs Mortimer and her tiresome son in a wheelchair (no, I'm not PC) run that exciting hostelry The Crossroads Motel back in the '70s? Probably named after her biceps.
Once upon a time there was a car showroom at that site - in the late 70's I looked at some cars there. In around 1985 it was converted to a Wetherspoon pub - the Mortimer Arms - hence the old sign. In the mid 90s Wetherspoon sold it to another pubco & it was re-opened as the Old Ale Emporium. They had a rack of around 10 casks with cooling jackets - but this did not last long and for some while the supply of ale was rather erratic. Ownership has changed since at least once, with no great improvement but things looked up when the current manager was installed a year or two ago and it can now be highly recommended (no - I have not been paid for this plug!)