Harringay, Haringey - So Good they Spelt it Twice!
That new logo and how to use it! - newly released documents
New documents released through FOI request.
Incredible! - while life saving services are being cut to the bone, someone spent time and money drawing up plans on how to use the new logo, including how to change the positioning and colour dependent on whether good or bad news is being conveyed! (see p8-10).
And this !! "The icon represents an abbreviated version of the logo.Short, concise and recognisable, it can be used in playful ways,acting as a stamp for the Haringey brand. See the gallery for executions"
Whose head on the block next?
What an incredible waste of our money. Who drew all that up and why was it seen as a priority at a time when so many vicious cuts were/are being made?
A sign of a Council that is out of touch with the reality of life for most of its residents, and one where those making the decisions spend too much time in the company of people who have more money than sense and more greed than empathy.
Replies to This Discussion
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Permalink Reply by Antoinette on
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I agree - it's not news. Why wouldn't you have guidelines on the use of a logo. I can't say I was keen on the new logo originally but now when I see the old one I can see how crappy and old-fashioned it was.
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Permalink Reply by planner21 on
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I suppose the question is, at times of austerity and serious prioritisation does it matter if the logo was old fashioned? They may need to run themselves more like a business now, but they're not; no-one is going to stop using Harringay's public services because the logo is old. I've got one of the 1980s ones at the end of my street and my world has not fallen in. Someone being assessed as fit to work when they're terminally ill, or an abused child slipping through the social service net, is something else entirely.
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Permalink Reply by alex on
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Just because you're doing ok, don't assume everyone else is. What about the elderly / disabled and their families who used to make use of the Haringey services that have now been closed down? What about the increasing numbers of people now sleeping rough locally - or have you been too busy enjoying your life to notice. Maybe it's you who should check your privilege.
It's valid to criticise the decision to waste money on vanity projects, certainly at a time like this when things are so bad.
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Permalink Reply by Michael Anderson on
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Guidelines for using logos are common to organisations.. I did a Google search for "council logo guide" and lots popped up. The link below is to the one for Medway.
http://www.medway.gov.uk/pdf/medwaybrand.pdf
If they are going to have a new logo (which by the way I don't think they need) they may as well use it in a consistent way!
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In the interest of political balance, Conservative Wandsworth Council employ staff to protect and promote their corporate branding (scroll down to Policy and Corporate Communications)
http://www.wandsworth.gov.uk/homepage/266/administration_department
LibDem controlled Merton have their own branding guidelines
http://www.merton.gov.uk/council/plansandpolicies/visualidentity.htm
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New logos and guidelines on how to use them may be common but that doesn't make it ok.
I agree that sadly the idiocy spreads wider than one political party!
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I agree. I just didn't want you to think it was a disease unique to a Haringey! Local authorities are being encouraged to act more and more like businesses so I suppose this is an inevitable outcome of that.
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