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Tesco buys Giraffe

Full story on the BBC website here

"Supermarket group Tesco has bought the restaurant chain Giraffe for £48.6m.The move will see the supermarket open Giraffe branches near to Tesco stores as it seeks to create "retail destinations" for customers. Tesco will hope that the acquisition will help revitalise its UK business.

Over the past year, the group has been revamping its UK stores. In January, it reported its strongest growth in UK Christmas sales for three years, but said there was "a lot more to do". Tesco pointed to Giraffe's popularity with a wide range of ages, particularly families, as part of its appeal. "We think our customers will love it," said group commercial director Kevin Grace.

The supermarket recently bought a 49% stake in Harris and Hoole coffee shops and has also invested in the Euphorium Bakery chain."

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Permalink Reply by Birdy_Too on March 13, 2013 at 13:18

Another outlet to boycott then, Tesco's are vile in every way.

Permalink Reply by Iona on March 13, 2013 at 15:22

Euphorium Bakery too...!!!! argggggh!

Permalink Reply by dubmill on March 13, 2013 at 15:45

"We think some of our customers will love it, although those who hate us may hate us even more" said group commercial director Kevin Grace.

Permalink Reply by JJ B on March 18, 2013 at 23:18

If theythnk it will make them move out of the "most hated supermarket" category they need to think again. As for the brands they have (part) acquired. It is a lesson in how to lose value.

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