New brand identity strategy for Haringey
"I am in"
Discuss.
CDC
Haringey Councillor
Liberal Democrat Party
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update to mark the 'soft launch' (click to enlarge):—
The £20,000 film, The Haringey Story
Tags for Forum Posts: I am in, Local Government, brand strategy, folly, identity, nonsense, vanity, waste of money
Enfield must be terribly dull.
Press on Clive.
The penny may eventually drop that even a few hundreds of pounds of public tax money wasted on trivia and vanity projects is no longer available for legitimate and important purposes.
Antoinette. I'd no idea the cost was £900,000. Where does that figure come from, please?
Thanks. I missed this thread.
The figure of £86K must surely relate to the designer's company's costs? What about changing public notice boards across the borough (eg park/library signs) and on paperwork?
I expect that the Council leadership - aided and abetted by its large propaganda unit - will do their best to pretend that any new signs needed changing. That any new expenditure involving the joke logo would, in any case, have to be incurred.
This may not be untrue - at least in some cases.
Though in other instances it will simply be frivolous and avoidable small scale waste.
I assume you have seen the figures correlating vehicle speeds and road accident injuries/deaths. Hardly frivolous or trivial.
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