Tweet to Hail a Green Ride in London

As the number of people who are twittering continues to rise, more and more businesses are adding to their existing methods of communicating with customers. An innovative example was recently introduced by London's eco-taxi service greentomatocars. The company claims to be the first private hire service in the UK to take bookings via Twitter. Users simply send a direct message to @greentomatocars with the booking details, receive a tweet back with a unique booking reference, and wait for a Prius to pull up.