Harringay, Haringey - So Good they Spelt it Twice!
The Great Flapjack Scandal at Sainsburys
The local Sainsbury is so full of BOGOFs (buy one get one free) and other, often specious, "OFFERS" that one could be forgiven for thinking you could come out of the store with more money than you went in with.
So much of their merchandising – AKA confusion marketing – seems aimed at disguising higher prices and frustrating price comparisons.
The best example of this I've seen is their flapjacks, near the far corner of the store. These used to be priced at £1 for six slices, in a plastic tray.
The company has managed to hold the price at £1 but, there's a big but: the contents are dramatically reduced. Where once there were six slices, now there are only three.
In effect, the price is nearly doubled.
In order to help disguise the extent of the value reduction, the three, slightly larger slices are now separated in a redesigned tray that features two ridges that space out the slices more widely. Less contents, more packaging, same price. Does this amount to deceit?
More generally, weights & measures (that aid price comparisons) on most products are as hard to find as ever, often in tiny print and/or are deeply hidden.
Tags for Forum Posts: Sainsburys, comparison, confusion, flapjacks, marketing, price
Replies to This Discussion
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Permalink Reply by Clive Carter
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SINCE the thread I began in 2012 clocked up more than 20,000 views, Sainsbury's has faced serious price competition a stone's throw away.
For a while, Sainsbury's store had a notice facing incoming customers that xxx number of goods had been price-checked with Aldi. Which begged the question about the thousands of lines of goods that had not been price-checked.
For a while, the middle aisle was festooned with placards "GREAT PRICES".
The unfortunate wording translated into high prices.
And since Aldi's arrival, Sainsbury's has given their big store a makeover so as to give it a more M&S look-and-feel (AKA, non-price competition).
The one thing they not done, is to do something meaningful about their prices.
Across the board, UK consumer protection legislation is weak.
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