The Mayor of London, Boris Johnson, held his first ever interactive Q&A session with Twitter followers today, and TechCrunch Europe was the only external party allowed in to witness the event.
The session, which was not pre-announced quickly took off amongst the Mayor’s 152,000+ followers at 2pm today for a half an hour test session. The significance of the Mayor of London starting to use his Twitter account to interact with Londoners cannot be under-estimated.
Despite having the @MayorOfLondon account for over two years, it’s largely been used as a place to put broadcast-like PR statements and photos. Luckily, some smart people on the Mayor’s team have finally brought him around to the idea that Twitter is a two-way medium. And while there is no official confirmation yet that #AskBoris will become a regular event, on the encouraging evidence of today, it looks like it could well be.
(Story & picture courtesy of Techcrunch)
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