Reading an interesting article, with examples from the UK and the US, about how place branding by communities can have a positive impact including: attracting and retaining talent; shifting negative perceptions; supporting economic recovery; stimulating demand, and strengthening civic pride.
Read the article yourself here.
Tags for Forum Posts: harringay name, place branding
it is a continual road but the area is commonly known as 'green lanes' apart from, apparantly by estate agents. no one goes to the turkish restaurants, hardware stores or veg shops in 'Harringey' .
You are absolutely right - when I go to, say, a Turkish restaurant, I (usually) go to one on Green Lanes (or on Grand Parade, but let's not split hairs over that). However, I live on Pemberton Road, which is not on Green Lanes and not in an area called Green Lanes - it, like the particular section of Green Lanes we are talking about, is in Harringay. There are enough Turkish Restaurants (hardware stores, etc.) on other sections of Green Lanes to make it confusing for people who do not live in the area - in fact just the other day I was trying to explain where a shop was on Green Lanes and realised the person I was talking to thought I was talking about the section by Newington Green, but when I told them "Harringay" they said, oh yes, near the Salisbury.
To me Green Lanes is definitely Green Lanes. It's the noisy, busy, 24 hour bit with restaurants and grocers and gozleme and jewellers and grand buildings and crazy u turns. It's part of Harringay, which is the area I live, and which to me has a strong identity, with its victorian houses and schools and ladder and passage and retail park and lovely people :-) But Green Lanes has a distinct identity that is not the same (to me) as "Harringay".
Admittedly it is confusing- people might think you're referring to the turkish bit of Green Lanes by Newington Green or up by Palmers Green. Though I think people there are less likely to identify their area as "Green Lanes". But it is also confsuing if you say Harringay - as most people in London would assume you mean "Haringey".
The Slow Death of Silicon Roundabout suggests another side to the picture.
"If this goes on, some awful estate agent will start calling us Silicon Roundabout." And thereafter, it was a standard joke whenever tech people gathered: "Ha ha, it's 'Silicon Roundabout'," with the most ironic of air-quotes.
At least Silicon Roundabout had some connection with reality. Worse is the creation of fake brands which are more about looking for ways to colonise activities and tap into public money. The Tottenham Green "Cultural Quarter" for example.
Or "Hale Village" as a brand which some businesses hope will "soon erase memories of this summer's disturbances". "Disturbances" being a particularly idiotic euphemism for the 2011 riot.
Given all the arguments on HoL about respecting the placenames residents themselves use, I smile when I look at Google Maps and see the name 'Harringay' spreading eastward. The Gardens are now labelled Harringay Gardens. The Harringay Warehouse District now extends most of the way to South Tottenham. It even seems that on Google someone has renamed Ann Carrington's sculpture "The Skeleton Horse of Tottenham" in Chestnuts Park as "The Harringay Horse".
My, my. Some estate agents have been busy.
(Tottenham Harringay Hale ward councillor)
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