DId anyone see the C4 documentary this week about whether stuff in Poundland is really such a bargain? It seems they have a lot of sales tricks, such as specially made smaller packets of things so that customers think they are getting the same product but cheaper, when in fact they might really be paying more. And "three extra free" packets, which in fact work out more expensive.
It's definitely buyer beware!
http://www.channel4.com/programmes/dispatches/episode-guide/series-...
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Some will be loss leaders to get you in, some will be a genuine bargains, and others will be over priced, its the way it works in all retail not just Poundland!
But Poundland are specifically targetting people who have to shop more cheaply - the programme is interesting to watch, although a slightly annoying format...
If you shop for lots of items at once then you'll get the benefit, there are always going to be the odd item that is more expensive, I don't work retail but I do believe in seeing both sides. e.g milk £1 compared to £1.18 is Tesco, moisturisers, razors etc a lot cheaper, even crisps are, things like Tin foil, or packet sweets can often be more, They are not a supermarket and don't pretend to be its up to the consumer to use their heads really.
its the way it works in all retail not just Poundland!
Jacqui I think this is true generally, but possibly not all. For example, when Lidl's offer a discount, they just slap on an orange 30% discount sticker. A big fat, flat no-nonsense discount. And that is a significant cut on their already keen prices.
If anyone has seen an example of confusion marketing, deceptive packaging or dishonest pricing in Lidls, I would like to know of it - because I have not seen one yet.
Again its a supermarket, they can do things like that , the Poundland model is different, its NOT a supermarket, it doesn't claim to be its a glorifed market and people need to understand that. Go to Market Place in The MAll, or any market there are stalls doing the same thing, do you question them? As I say it down to the consumer to be a bit more savvy and not be led blindly by corporates, we have brains lets use them!
Isn't it a shame that the message is 'buyer beware' rather than 'advertisers: stop being dicks'.
Yes it is.
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