London to get dressed for 2012 Games

Every corner of the capital will be able to mark 2012 Games by dressing up its high streets, squares and public spaces in the official colours and branding of London 2012.

The Mayor of London, Boris Johnson announced yesterday that he is giving each London borough £50,000 to decorate their key areas with flags, banners and bunting  enabling them to spread the ‘look and feel’ of London 2012 across the capital.

Boroughs will be encouraged to submit their own proposals for how their area might look, giving them the flexibility to decide how the iconic designs will be used to best display hidden aspects of London, highlight public spaces and enhance the fabric of the city.

 

 

In the first glimpse of how the capital might look and feel during next summer of 2012, the graphics shown here illustrate the range of materials boroughs can purchase. This is the first part of a major programme that will also see London’s iconic landmarks and popular tourist venues spectacularly dressed to welcome the world to London in 2012. A final “Look Book”, a catalogue of finished designs and all materials the boroughs will be able to purchase, will be released this summer.

The Mayor of London Boris Johnson said: “The games are a unique opportunity for London to secure its position for another generation as the best big city in the world.

“We all have a duty to make the most of this opportunity and I’m determined to ensure every part of the capital gets to benefit and enjoy the games.

“This fund will help us put on the best show and showcase ourselves to the world - wherever we are.”