This exhibition is time-limited, just like a gallery show. But the group will enjoy freedom from physical restraints – walls, hanging paraphernalia, painting plinths, invigilating, promo posters and so on. It’s only available online.
Advertising is through social networking and email. And buying the prints happens online too. The artists need no space, but the buyers, of course, do – wall space.
The ‘no space needed’ theme is at the heart of the creative process as well, starting with the disposable film cameras that every participating artist received. All produced a set of images that were converted into digital files and then given to a different artist. The idea was to treat fellow artists’ work as one’s inspiration, to manipulate, cut and paste, colourise or distort at will. No space for the limitations of copyright.
The results are fresh and liberate the artists from the preoccupations of previous work because they start with the raw colour of someone else’s initial choice of shot.
What about the interchange of comments at a private view? This one runs all the way through the exhibition with comment boxes where visitors can post their remarks online.
Visit, browse, comment and even buy online.
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