Time: October 7, 2016 from 5pm to 11pm
Location: Craving Coffee
Street: Unit 3 Gaunson House, Markfield Road
Website or Map: http://www.cravingcoffee.co.uk
Event Tag: exhibition
Posted By: Craving Coffee
Latest Activity: Oct 7, 2016
Exhibition: The Beavertown Concept by Nick Dwyer, Beavertown BreweryCreative Director
Launch Party At Tottenham Social,
Craving Coffee, 7th October
Food by Chalé Let's Eat
Bar open 5-11pm, kitchen open 6-10pm
Exhibition runs 7th-30th Oct. Sun-Wed 10-5, Thur-Sat 10-11, Free entry.
The first time original sketches, plans and elements of the Beavertown design and branding will be on public display, alongside the finished articles and Beavertown beers themselves!
Nick studied illustration at Central St Martins and graduated in 2012. After various other freelance projects, he was offered the opportunity to design beer labels for a young, promising company called “Beavertown.” Not only where the initial designs (Black Betty and Gamma Ray) well received, but they resulted in Nick also working in the brewery’s restaurant and birthplace, Duke’s Brew and Que in Haggerston. Whilst working at the restaurant Nick would always make sure the best page of his sketchbook was wide open whenever Logan, the boss, walked past, resulting in conversation about inspiration, motives and whether or not it would look good on a beer label. Things excalated quickly and by the end of 2013, Nick was the full time designer at Beavertown. A move into cans, a huge re-brand and move to much larger pastures later and Nick is creative director of the Brewery. Logan is still unaware of this.
We have always had the idea that engaging with people as much as possible is key. This idea has flowered, grown and developed as we have grown, but its still at the very heart of our ethos here at Beavertown. A huge part of this is knowing exactly who your real friends are and working with them, and more often than not they’re on your doorstep; and that’s why we chose Craving Coffee for the first outing of the never-seen-before sketches, unused / used concepts, mistakes and everything else that form the scaffolding for Beavertown’s notorious designs.
Nothing is for sale, simply a gateway into the unseen world of Beavertown’s branding through Nick’s sketches.
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